Are You Missing These Skills for a Successful Digital Marketing Career?
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Are You Missing These Skills for a Successful Digital Marketing Career?
Are You Missing These Skills for a Successful Digital Marketing Career?
Digital marketing continues to be one of the fastest growing professions in the world, and with good reason!
With the help of social media, search engine optimization (SEO), and more digital marketing strategies, you can reach an increasingly large audience and expand your business internationally with ease.
To succeed in this field, however, it’s important to have the right skills, tools, and education – something that most new digital marketers don’t realize until it’s too late.
Check out these four skills that digital marketers need to have in order to be successful!
Video Editing
Creating content is important, but you can’t just throw anything out there and hope it sticks.
If you want your digital marketing career to succeed, you need to have strong video editing skills.
Video provides a great opportunity to build relationships with viewers by creating a personalized experience (whether it’s an ad or video content for your website).
Videos also help explain complex topics in new ways that text simply can’t do on its own.
While you don’t necessarily need professional video editing software like Final Cut Pro or Adobe Premiere, you should at least be familiar with YouTube tools like iMovie and Windows Movie Maker so that you have some sense of how videos are created and edited.
Infographic Design
While many digital marketing job listings call for general graphic design experience, those working in SEO or content marketing often need technical skills like creating infographics.
The graphs, charts and illustrations can serve as useful visual tools to illustrate information to readers and capture their attention, but they also help reinforce branding by creating an identity that defines your company.
Whether you're constructing graphics from scratch or building on existing assets, it helps to know how to use tools like Adobe Illustrator or Photoshop.
If you're looking to level up your digital marketing career as an infographic designer, look at online tutorials and enroll in online classes so you have real-world experience with designing at scale.
Social Media Management
No matter what type of company you work for, there’s a good chance your role has something to do with social media management.
This can involve everything from posting frequently on Facebook and Twitter to creating digital campaigns that include paid ads, content, and banners.
If it has anything to do with digital marketing, chances are you’ll need some social media management skills in order to be successful in your career. That might mean teaching yourself how to use tools like Hootsuite or Sprout Social.
However, if it makes more sense to learn those through an institution or through an internship or apprenticeship program at your company then that’s also fine (and probably preferred).
Data Analysis
Let’s be honest, digital marketing involves a lot of data collection and analysis.
From tracking conversions to analyzing website traffic, there are many ways in which marketers get data from their campaigns.
And it all has to be analyzed to see what is working, what isn’t, and what can be improved upon.
If you can analyze your own metrics—or if you’re familiar with tools like Google Analytics or Excel—you should be able to take on data-analysis projects without much trouble.
This skill will help you with your career more than anything else because no one wants to work with someone who doesn’t know how to collect and analyze relevant data.
