banking jobs in UAE | RAKBANK careers

 banking jobs in UAE | RAKBANK careers

RAKBANK announced, through its Linkedin account, a bank job in uae (Senior Vice President & Head of Performance Marketing) according to the following:

• Leading all aspects of the bank’s always-on marketing activity with a focus on driving measurable results and return on investment.
• Leading a team of marketing professionals and working closely with other business units to develop and execute strategies that optimize the performance of SEO, SEM, DDA, and other digital marketing activities.
• Overseeing media, Martech, analytics, and reporting functions.
• Implementing and managing both online and offline marketing programs to meet consumer acquisition targets, sales, margins, and overall business goals.
• Playing a key role in leading the team and creating a high-commitment environment and positive culture, driving innovation, creativity, and leading to business growth.
• Building strategies and driving optimization and measurement of consumer acquisition, cross-sell, and remarketing initiatives to deliver incremental sales and enable consumer loyalty.
• Coordinating cross-functional input, deliverables, timelines, and communicating well-documented progress and stumbling blocks to the department head.
• Managing the marketing analytics function in tracking and monitoring program performance against the business’s overall goals and objectives.
• Master’s degree in a business-related or technical field such as Marketing, Economics, Finance, Business Administration, Information Technology, Computer Science, or any other related field.
• 15+ years of experience in driving consumer acquisition across marketing channels such as PPC, display, paid search, paid social, and retargeting.
• Experience in driving business growth with innovative demand generation and prospecting campaigns, working with Adwords and other similar platforms.
• Experience working with ad-serving platforms and digital monitoring tools, as well as offline marketing tools and strategies.
• Ability to analyze data and optimize campaigns.

Details and apply for this Standard Chartered job as follows:

apply from here

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