Making the Most Out of Quora for Digital Marketing

Making the Most Out of Quora for Digital Marketing

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  • If you're looking for a way to get your brand in front of new people and build up your digital marketing efforts, Quora is a great platform to consider. 
  • In this blog post, we'll take a look at what Quora is, why it's effective for marketing, and how to get started with using it.
  • Quora is a Q&A platform that allows people to ask and answer questions on any topic. 
  • It's a great resource for finding out information on just about anything, and because of its high-quality content, it's also an excellent platform for building up your brand's authority.
  • When used correctly, Quora can be an extremely effective tool for digital marketing. 
  • You can use it to drive traffic to your website, generate leads, and build relationships with potential customers. And best of all, it's free to use!
  • So if you're ready to learn more about how you can make the most out of Quora for your business, read on!

What is Quora and how can it be used for digital marketing

  • Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users, either factually or in the form of opinions. 
  • Its mission is to "share and grow the world’s knowledge." As of April 2018, Quora had 300 million monthly unique visitors. 
  • Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

Why use Quora for digital marketing

  • Digital marketing experts can use Quora as a platform to establish themselves as thought leaders in their field. 
  • By answering questions related to their industry, they can demonstrate their expertise and build trust with potential clients. 
  • In addition, Quora Ads offer a way to reach people who may be interested in your products or services but are not yet familiar with your brand.

How to use Quora for digital marketing

  • Your profile is one of the first things people will see when they come across your content on Quora, so it’s important to make a good impression. 
  • Here are some tips for creating an effective Quora profile:

  1. Choose a catchy headline and tagline. Your headline should give readers an idea of who you are and what you do, while your tagline should be a brief phrase that sums up your expertise.
  2. Upload a professional photo. People are more likely to engage with your content if they can see a real person behind it, so ditch the default egg avatar and upload a photo of yourself instead.
  3. Fill out your bio. In your bio, briefly describe who you are, what you do, and why you’re qualified to answer questions on the topic(s) you plan to write about. 
  4. You can also include links to your website or blog in your bio.
  5. Complete your profile questionnaire. The questions in the profile questionnaire help Quora understand what topics you’re knowledgeable about so that they can surface relevant content to you. 
  6. Make sure to answer as many questions as possible!

How to find and answer questions on Quora

  • One of the best ways to get started with using Quora for digital marketing is by finding and answering questions related to your industry or area of expertise. 
  • Not only will this help position you as an expert in your field, but it will also give you an opportunity to share helpful resources (like blog posts, infographics, etc.) with people who are looking for answers to their questions.
  • Here are some tips for finding and answering questions on Quora:

  1. Use relevant keywords and hashtags when searching for questions to answer. 
  2. This will help ensure that you’re only seeing results for topics that are relevant to your business or industry.
  3. Check out the “Top Writers” tab on specific topic pages. 
  4. This is a great way to find popular question threads that have already been answered by experts in your field – which means there’s likely less competition for views on these threads than there would be on other pages of the site.
  5. Answer every question thoroughly and thoughtfully . 
  6. If you can provide value – whether it’s through information, data, personal experiences, or something else entirely – make sure to include it in your answer! 
  7. People come to Quora looking for quality information, so don’t skimp on the details just because you think someone might already know them.

How to use Quora Ads

  • Quora Ads is a paid advertising platform that allows businesses to specifically target individuals based on their interests and demographics.
  • Because users must sign up with their real name and email address , businesses can be confident they are reaching real people with their ads. 
  • Additionally , users must actively opt-in to seeing ads , which means they are more likely  than not  actually interested in what businesses have promoted. 
  • As such , businesses can expect high levels of engagement with their content when running ads on Quora .
  • Some tips for running successful ads on Quora :

  1. Target individuals based on interests and demographics.   
  2. When creating ad campaigns , take advantage of Quora’s targeting capabilities by specifying who should see your ad based on interests , job titles , companies , education level , or location.
  3. Doing so ensures that only those individuals who are most likely interested in what you have promoted will see it – resulting in higher levels of engagement from viewers.
  4. Use eye-catching visuals ,  Ad images play a big role in whether or not someone decides to click through to learn more about what you’re promoting , so make sure yours are high-quality and attention-grabbing ! 
  5. Canva is a great (and free !) online tool that businesses can use  design professional - looking visuals without needing any prior graphic design experience .
  6. Write compelling ad copy , Just like with any other type of marketing content , the text included in quorum ads should be clear , concise , and persuasive . 
  7. Be sure to highlight what makes whatever it is you ’ re promoting unique or interesting , and consider using strong call -to - action phrases like “ learn more ” or “ sign up now ” to encourage viewers to take the next step.


  • As you can see, Quora can be a powerful tool for digital marketing
  • By creating a profile and answering questions, you can reach out to potential customers and build relationships with them. 
  • You can also use Quora Ads to reach a wider audience. And as the case studies show, Quora can be highly effective for companies in a variety of industries.
  • If you're not already using Quora for digital marketing, now is the time to start. 
  • And if you are, consider ways that you could be using it more effectively. 
  • There's no doubt that Quora can be a powerful asset for any digital marketing strategy.