How to Keep Your Readers Engaged | content marketing

 How to Keep Your Readers Engaged | content marketing

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If you want to keep your readers engaged, start with a great title. Here are 3 tips to write better blog post titles that will grab attention and encourage clicks.

How to Keep Your Readers Engaged: 3 Tips for Better Blog Post Titles

  • It's no secret that people have short attention spans. 
  • In fact, studies have shown that the average person only spends a few seconds reading a piece of online content before moving on. 
  • So, if you want to keep your readers engaged, it's important to keep your blog post titles short and sweet.
  • A good rule of thumb is to aim for titles that are 10 words or less. 
  • Of course, there will be times when you need to go over this limit in order to accurately describe what your post is about. But in general, shorter titles are better.

Be Descriptive

  • In addition to being short, your title should also be descriptive. 
  • This means including enough information to give readers a general idea of what your post is about without giving too much away. 
  • After all, you want people to click through to read the whole thing!
  • One way to strike the right balance is to include keywords that accurately describe your topic. 
  • This way, people who are searching for information on that specific topic will be more likely to find your post – and more likely to read it once they do.

Use Keywords

  • Choosing the right keywords is essential if you want your blog posts to be found by potential readers. 
  • But how do you know which keywords to use? Start by thinking about what people might search for when looking for information on your topic. 
  • Then, use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to see how often those terms are being searched for and how difficult they are to rank for in search engines. 
  • Once you've selected a few key phrases, incorporate them into your title (as well as throughout your post) in a natural way so that it reads well and doesn't look like spammy keyword stuffing.

The Benefits of an Engaging Blog Post Title

An engaging blog post title is more likely to be shared on social media, resulting in more traffic to your website.

More Traffic

  • An engaging blog post title will also result in more clicks, which means more traffic to your website.

Higher Rankings

  • Finally, an engaging blog post title is more likely to rank higher in search engine results pages (SERPs), resulting in even more traffic to your website.

How to Write an Engaging Blog Post Title

  • The first step to writing an engaging blog post title is to come up with a working title. 
  • This will be the title that you use to help you focus your thoughts and ideas as you write your post. 
  • It doesn't have to be the final title, but it should be something that accurately reflects the content of your post.

Incorporate Keywords

  • Once you have a working title, the next step is to incorporate keywords. 
  • Keywords are the words and phrases that people use when they search for information online. 
  • By including relevant keywords in your title, you can help ensure that your post appears in search results and gets seen by potential readers.

Be Concise

  • Finally, make sure that your title is concise. 
  • A good rule of thumb is to keep it under 60 characters. 
  • This will ensure that it's easy to read and doesn't get cut off in search results.

By following these tips, you can write engaging blog post titles that will help keep your readers interested and coming back for more!


  • An engaging blog post title is important for several reasons. 
  • First, it can help you get more shares and traffic. 
  • Second, it can improve your SEO rankings. 
  • And third, it can leave a lasting impression on your readers.
  • So how do you write an engaging blog post title?
  • Start with a working title, incorporate keywords, and be concise.
  • Keep these tips in mind and you'll be sure to create compelling blog post titles that will keep your readers engaged from start to finish.