How to be Effective with Video Marketing

 How to be Effective with Video Marketing

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 How to be Effective with Video Marketing

10 Tips For Better Videos

  • Video marketing can help you grow your business by giving you a more personal and compelling way to show people what you offer. 
  • From filming tips, editing, and uploading, these are 10 video marketing tips for business owners. 

1) Research the best ways to film and take care of your equipment. 

2) Keep videos short and crisp (usually three minutes or less). 

3) Use captions for text or voice-overs. 

4) Test out different types of lighting for better quality videos. 

5) Keep videos engaging by using words like you or your. 

6) Produce video content that will interest potential clients. 

7) Look at other companies' videos to see what they do well. 

8) Avoid promotional videos that sound like advertisements. 

9) Optimize videos on YouTube so they will rank higher in search engines and social media feeds. 

10) Share good videos as often as possible, especially on social media platforms like YouTube, Facebook, Instagram and Twitter.

Get a Good Camera

  • If you want to start video marketing, the first thing you need is a good camera. 
  • It doesn't have to be expensive, but it should produce good quality videos. 
  • The next thing you'll need is a tripod or a way of stabilizing your camera so that it's not shaky. 
  • That will make a huge difference in the quality of your videos and can really help viewers engage with your content.

Create Great Audio (i.e., mic, screen capture, etc.)

  • Video marketing is not just a trend. It's a way of life. But before you jump in and start going live, there are some important factors to consider. 
  • First, what type of video do you want to produce? 
  • Second, how will the video be distributed? 
  • Third, who are the target audience for this video? Remember: just because you can record video doesn't mean that you should! 
  • We suggest that your first videos should always be created with text and images.

Know Your Target Audience

  • Knowing your target audience is the key to video marketing success. 
  • Here are some tips on how you can be effective with your video marketing strategy What type of videos do you want to create? 
  • What kind of messages do you want your viewers to get from these videos? 
  • Who are your competitors and what types of video content are they putting out? 
  • What will make my video stand out in the competitive landscape? 
  • Will it be short or long form, animated or live action, scripted or unscripted, staged or candid footage?

Add Subtitles

  • Video marketing is a powerful tool for your business because it allows you to put a human face on your company. 
  • Marketers can use video for a variety of purposes, including brand awareness, lead generation and product sales. 
  • There are several different ways you can use video marketing in your business. 
  • You can create videos that show how the products work or give testimonials from customers who have enjoyed using them.

Set a Schedule

  • Video content marketing is a great way to increase your reach, and it's one of the most popular forms of marketing. 
  • The key is to make sure you're consistently creating videos and engaging your audience. 
  • For example, have a routine time for uploading videos so that viewers know when they should expect new content from you. 
  • Keep in mind that different types of video content require different lengths of time to upload and get noticed. 
  • Videos are typically uploaded on YouTube or Vimeo then shared on other platforms such as Facebook or Instagram.

Interact and Engage in the Comments Section

  • We love hearing from you! Please feel free to comment below, we love getting feedback and answering your questions. 
  • While reading the comments, I noticed some of the most common questions asked by our readers. 
  • Let's answer those right now! 

1) How can I improve my video marketing? 

2) How much should I spend on a video marketing campaign? 

3) What are some simple tips for creating good videos? 

4) Where do I find relevant content to share on social media channels? 

5) How do I use YouTube Analytics to track my video marketing efforts?